This just in: my article by the name of 3 Price Strategies for Online Clothing and Necktie Retailers to Convert Customers and Increase Sales!
It’s all about psychology and perception when it comes to how to price your product. Sometimes the answer is not clear, so I suggest that you test, test, and then test some more!
Your customer first encounters the price of your product on the product page, and if they actually add it to the shopping cart, they will then be faced with your shipping and handling charge. Finally, the total, which includes the subtotal, tax if applicable and S&H, can also influence the sale. Read on!